voices unheard
voices unheard campaign
18x24 CURRENT ISSUE AWARENESS CAMPAIGN POSTER
Graphic Design II — Spring 2024
A current issue that I wanted to highlight in this project is the struggle of marginalized communities and minority groups to be heard and acknowledged by society and welcomed, not just “tolerated.”
process
The most challenging aspect of this project was the conceptual side of the main visuals. Figuring out how to convey my message as well as who that message was going to was the key, and the poster went through many different iterations before I went back to the drawing board to hone in on the concept.
final concept
My visual concept was born after many word lists and disorganized brainstorms, finally arriving at the idea of the identities and voices of people being covered up or painted over, which you can see in the very bottom right corner.
font + color system
This was one of the few things that was able to be finalized for this project early on. I wanted to use a textured rough font for the title and a mix of eye catching colors that would contrast nicely so it would be attention grabbing from far away.