uniexchange app
uniexchange app
BRANDING + UI DESIGN
Design Studio — Spring 2025
I worked with a company creating an app for university students to sell their belongings secondhand, and created a new logo and brand system that would appeal more to college students.
process
I first developed the logo, pulling inspiration from shopping iconography. I ended up further refining the logos with arrows, and decided to use three of them as a flexible brand system. This also matches the idea of exchange and interpersonal connection that UniExchange promotes. I also created a pattern based on the same elements to expand on the brand identity.
font + color system
I wanted to capture the feeling of walking into a secondhand store and wandering through the aisles, and chose my color palette based on that. I used hot pink as an accent color to add a pop of vibrancy.
For the typography, I selected fonts that would feel friendly yet bold and purposeful.